We ask that all members of the LINE Group conduct themselves in accordance with the
LINE STYLE and LINE CODE in order to achieve our MISSION and VISION.
Below, you can see how our MISSION, VISION, the LINE STYLE, and the LINE CODE come together.
LINE is a company which dreams of the best services in the world, and boldly responds to any and all challenges along the way.
Every top service we dream of has one big thing in common: the WOW factor.
They all create WOWs – meaning an unprecedented experience that’s so amazing that you just have to share it with friends.
LINE refused to put limits on its business domain, and instead looked to the broad needs of people and businesses across markets, again and again challenging itself in one promising field after another.
LINE’s many achievements and continuing commitment to finding new challenges are based on LINE's DNA and its way of working. We call these LINE STYLE.
It’s not about us. It’s about them. Our entire business is built on understanding our users.
A swift beta rollout is better than a perfect one that comes too late
‘Good’ is never good enough
Follow the data, not your feelings
Leading services are made by agile, elite teams, not sprawling bureaucracies
Teams need to discuss things openly, but follow the leader’s decisions
The end point can change, but the team always stays together
You’re in trouble if you’re just ‘working hard’
Don’t ask ‘What’s wrong?’ Ask ‘How do we make it right?’
If you want to hit a home run, you’ve got to swing for the fences
If your heart is beating fast, then you’ve taken on a true challenge
The "wows" we want to create cannot be achieved by simply being innovative. In order to keep taking on new challenges and develop and create new value, we must observe the rules of society at large, respect those around us, and conduct our actions with transparency.
No matter how revolutionary it may be, new value cannot bring "wows" to the world if it is self-serving, if it comes at the expense of someone else’s grief, or if it is not accepted by society. By acknowledging, respecting and working hand-in-hand with the co-workers who sit next to us, our team, external partners, and the society at large, the value of that "wow" becomes something several times bigger.
We are always asking ourselves: Will our behavior allow us to stand proud in front of our parents, partners, children, friends, colleagues and other important people in our lives who trust us? Is all of our behavior decent? Do we feel pride in ourselves?
There are three keywords we should bear in mind when we act. We must maintain our PRIDE—as LINE employees, as service providers, and as human beings— and earnestly strive to coexist in a mutually beneficial relationship with society through LINE services.
Recognizing diversity—respecting and trusting each other
Maintaining humility and working together with society and partners as one
Being fair, sound, and honest—transparency and sincerity in how we engage with the world
LINE Group Code of Conduct
Versions other than Japanese and English can be found in the "About" section of our corporate site.Adopted June 1, 2015