LINE's Philosophy

How our MISSION, VISION, LINE STYLE, and LINE CODE come together

We ask that all members of the LINE Group conduct themselves in accordance with the
LINE STYLE and LINE CODE in order to achieve our MISSION and VISION.
Below, you can see how our MISSION, VISION, the LINE STYLE, and the LINE CODE come together.



Our mission is to bring people,
information and services closer together.

LINE was conceived as a mobile messaging service shortly after the massive earthquake that devastated Japan on March 11, 2011.
After the tragedy, it became apparent that there was a fundamental need for a global communication tool that could strengthen human relationships. Just a few months later in June, we launched the LINE messaging app.
With this approach, LINE has grown into a social platform with hundreds of millions users worldwide, having a particularly strong focus in the rapidly advancing continent of Asia.
Rather than settle for globally standardized services based on a generic approach, we believe that it is essential to respect the culture and norm of each individual country in order to engage users on a very deep level and evolve in each region.
We call it culturalization and it’s at the heart of everything we do. In the world we strive to create, users will have seamless online and offline access to all the people, information and services they need in their daily lives – LINE is the gateway.
Our journey to evolve into a Smart Portal will continue, as we will meet all needs that our users face in a constantly changing mobile universe.
LINE is your daily life companion – Engaging the world with you.


Life on LINE

Our vision is to become the “life infrastructure” for our users, always ready to fulfill their needs,
24 hours a day, 365 days a year.

After beginning as a messenger app, we broadened LINE's range of services and transformed into a smart portal, bringing day-to-day convenience to users through the connection of people, information, and services.
Now, we’ve evolved into a new stage, becoming the “life infrastructure” that supports all aspects of users’ lives. In addition, we are leveraging Fintech and AI technologies to blur the line between online and offline, creating new and highly personalized experiences for each and every person. We are determined to go beyond the bounds of a messaging service and evolve into a platform that can be a constant companion to our users.
LINE—always at your side.